Understanding of market and technological scenarios
Evaluation of business opportunities and market diversification
Predictive Analyses (future modelling and assessment)
An innovative Japanese company working on a breakthrough chemical compound with potential applications in the cancer diagnostics space, the market for tissue adhesion prevention barriers and the market for scaffold materials for vascular grafts / transplantations, sponsored a landscape study to better understand the above segments (size and geographic split, 5 year growth prospects, market dynamics, key global players and their revenue performance + future outlook) in global markets with focus on the US, EU, Japan, Australia and China.
At the time of sponsoring this landscape study, our client was approximately 18 months away from completing their core work on the chemical compound and had already started analyzing likely commercial applications of focus aiming at end-market prioritization, as well as investigating preliminary route to market initiatives.
The segments of focus were either too niche or too broad (in the case of the cancer diagnostics segment) and not comprehensively covered by syndicated market reports; hence there was a need to understand current and evolving market size, split by geography, via a “bottom up” approach (creating the overall picture, by identifying and adding up only the relevant segment revenues of the top 15 to top 20 companies in each segment + understanding the “gap” to overall segment size). Our 40+ interviews, further helped truly qualitatively understand segment dynamics (present and future) This clearer understanding, coupled with vigorous end stage analysis, helped our client with key decision making on go to market options.
The project consisted of secondary research coupled with extensive / targeted primary research:
- Review of available secondary material and industry reports
- Interviews with Key Opinion Leaders (KOLs) in each segment, senior commercial management personnel in key companies in each segment, industry and financial analysts, scientific experts in each market segment.
Client is a major player of the ferry transportation industry working across Mediterranean routes and interested in investing on a new route to Algeria.
We worked on a market and competitive intelligence study dealing with opportunities given by demand of ferry services between Europe and Algeria and with current competition in the potential route.
Outcome was based on a statistical analysis assessing potential but also on a qualitative analysis, covering major stakeholders of the industry and including final customers of the service, whose intent was to understand current elements of strength and of weakness the offer in order for the client to define a business model based on current market gaps.
An Israeli firm considered an entry into the Slovak Food and Beverage market, and needed an overview of the market situation to take the decision whether to enter the market and what route to market is the most appropriate.
Our insights helped the client make informed decisions about the contemplated market entry, and our findings also served as a good basis for the negotiations with the acquisition target.
We prepared a sector analysis of the Slovak market, while a special focus was placed on a coffee segment and the main distribution channels. The required intelligence was gathered from publicly available sources and especially by conducting interviews with relevant key players on the Slovak market. In the second stage of the project, when a takeover turned out to be the most appropriate way how to enter the market, we have also conducted a discreet commercial due diligence on a Slovak manufacturer.
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